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1Password

1Password

https://1password.com
Product-led
Sales-led
Founded
Canada

,

2005
Industry
computer & network security
Employees
720
Community Building

Video Content

Community

Podcast

Newsletter

What is

1Password

?

Trusted by more than 100,000 businesses to protect their data, 1Password gives you complete control over passwords and other sensitive business information. As an integral layer of the Identity and Access Management (IAM) stack, 1Password protects all employee accounts – even those you aren't aware of. Give employees secure access to any app or service and safely share everything you need to work together – including logins, documents, credit cards, and more – while keeping everything else private.1Password is easy to deploy and integrates with Azure AD, Okta, OneLogin, and Slack, so you can automatically provision employees using the systems you already trust. It's simple to manage and fits seamlessly into your team's workflow, so you can secure your business without compromising productivity.

1Password

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

1Password

could have used journy.io

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