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Embrace is the only observability and data platform built for mobile. Companies, including GOAT, Hilton, P&G, Owlet, and Home Depot, partner with Embrace to observe, proactively analyze, and access the unique datasets of phones, tablets, point-of-sale systems, IoT, cars, and other devices. Their entire teams, whether engineering, marketing, or business intelligence, use Embrace to create and optimize the experiences of their end-consumers and workforces.Mobile is a unique challenge for mobile teams, who must now think in terms of millions of autonomous devices with an infinite variation of user and environmental variables. Embrace unlocks the value by consuming 100% of the user-behavioral and technical time-based session data. Teams now have real-time observability for product and engineering and automated analysis of now usable and transformed datasets for marketing and BI.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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