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Recharge Payments

Recharge Payments

https://rechargepayments.com
Product-led
Sales-led
Founded
United States

,

2014
Industry
computer software
Employees
537
Community Building

Video Content

Community

Podcast

Newsletter

What is

Recharge Payments

?

Recharge is the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn. Today, Recharge powers subscriptions for more than 50 million subscribers across 15,000 merchants, including fast-growing brands such as Geologie, Keap Candles, Dropps, Bokksu, and Verve Coffee. Recharge is a remote-first company with more than 500 team members across 15 countries.

Recharge Payments

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

Recharge Payments

could have used journy.io

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