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Sprig has pioneered a new approach to user research. Companies like Dropbox, Square, Opendoor, Loom and Shift all use Sprig to capture research insights from their users in-context, so they can make customer-informed decisions, frictionless products, and experiences that matter. Our user research platform enables teams to evaluate their product's user experience in-the-moment, test new product concepts, and recruit research participants from their existing user base for longer studies. Sprig makes it easy to customize and launch in-product research studies with minimal engineering support and cuts down on hours of tedious research tasks with open-text response analysis. Sprig is based in San Francisco, CA. The company has raised $60M led by Andreessen Horowitz, Accel, and First Round Capital, and has recently been featured in articles by TechCrunch, Crunchbase, and Business Insider. Sprig makes it easy to customize and launch in-product research studies with minimal engineering support and cuts down on hours of tedious research tasks with open-text response analysis. Sprig is based in San Francisco, CA. The company has raised $60M led by Andreessen Horowitz, Accel, and First Round Capital, and has recently been featured in articles by TechCrunch, Crunchbase, and Business Insider.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Sprig (fka UserLeap)
could have used journy.io
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