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The sales and marketing landscape is evolving quickly. Besides the long-lasting pandemic forcing workers to be remote, today's customers are also more sophisticated, well-informed, and demand instant gratification. They want access to information and responses whenever and wherever they are researching about you. The truth is that very few organizations pay attention to optimizing the customer journey from the first engagement, even though your first meeting with a prospect represents 80% of a deal's success. Between chatbots, forms, email, scheduling applications, and web meeting tools, it takes on average five days to meet with a qualified prospect, and 30% of these meetings are usually no-shows. 11Sight provides an inbound video call and customer engagement platform designed to reduce the distance between prospects and customers and businesses to one click. That's because 11Sight has reduced the digital communication address of a user or business to an URL. Similar to a website address or any other URL, 11Sight's e-lines are dedicated digital links that enable prospects and customers to reach out to businesses from any online channel with one click. ​​ Prospects and customers can initiate an inbound video call with sales teams from any online channel in just one click on a Linkedin post, on a Facebook comment, email marketing, from a website, or anywhere on the web. No downloads. No sign-ins. No appointments. All it takes is one click from any online channel, any browser, and any device.