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AgriWebb is transforming global cattle and sheep production with farm management software that delivers profitability, provenance and sustainability across the supply chain. Focused on building software for livestock farmers, AgriWebb is Australia's market leader and is rapidly expanding across the globe in multiple markets including South Africa, New Zealand, the UK and Brazil. With 10% of the national Cattle and Sheep stock across 35 million acres being managed on the AgriWebb platform, users have seen livestock production performance increases of 20% through the use of AgriWebb.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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