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ALTR simplifies and unifies data governance and security, allowing anyone the ability to confidently store, share, analyze, and use their data. With ALTR, customers gain unparalleled visibility into how sensitive data is used across their organization. This intelligence can be used to create advanced policies to control data access. Through ALTR’s SaaS cloud platform, customers can implement data governance and security in minutes instead of months.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
ALTR
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