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APIMatic

APIMatic

http://www.apimatic.io
Product-led
Sales-led
Founded
New Zealand

,

2014
Industry
information technology & services
Employees
45
Community Building

Video Content

Community

Podcast

Newsletter

What is

APIMatic

?

APIMatic is a Developer Experience platform for APIs. Our mission is to make developers more productive through automatic code generation. The platform is comprised of three products: Developer Experience Portal, API Transformer and Code-Gen As A Service.The heart of APIMatic is a customizable Code-Gen-Engine, which simplifies API consumption by automatically generating high quality SDKs, code samples, dynamic docs, and test cases. Our team is equipped with innovative intellect, collaborative behaviors and customer centrism. With teams in Auckland, San Francisco and Islamabad, we are continuously expanding our global reach. Nevertheless, this is just the beginning. A lot more is yet to come.For more information, visit https://apimatic.io/

APIMatic

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

APIMatic

could have used journy.io

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