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AppSumo

AppSumo

https://appsumo.com
Product-led
Sales-led
Founded
United States

,

2012
Industry
computer software
Employees
146
Community Building

Video Content

Community

Podcast

Newsletter

What is

AppSumo

?

AppSumo is the marketplace 1M+ entrepreneurs trust to discover, buy, and sell the products they need to take the guesswork out of growth. With AppSumo products, you can scale beyond your skillset, earn extra income, and automate with ease. As tech curators, we also keep a close eye on what’s out there: bringing you the most cutting-edge digital products available today. With 3,000+ partners helped, $45M+ in profit paid out to our partners, and over 11 years in business, AppSumo is also open for your business. You focus on building the best product you can. Let AppSumo be your engine for growth. We’re on a mission to empower every entrepreneur. Join us at https://appsumo.com/careers/

AppSumo

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

AppSumo

could have used journy.io

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