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www.avo.app Avo is a next-generation analytics governance tool improving how product managers, developers, and data teams plan, track, and govern product analytics across organizations. Avo's tracking plan interface lets teams standardize event schemas, branched workflows and peer reviews keep stakeholders informed, and type safe analytics code and debuggers make implementation faster than ever. Avo works seamlessly with existing analytics tooling so teams can ship faster without compromising data quality. Founded in 2018 by QuizUp product leaders, the company is backed by GGV Capital, Heavybit, and Y Combinator. https://avo.app
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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