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BambooHR is online HR software for small and medium-sized businesses that have outgrown using spreadsheets to manage their employee information. BambooHR is a Software-as-a-Service (SaaS) company that provides small and medium-sized businesses with subscription-based online HR Software. HR professionals often refer to this type of software as a Human Resources Information System (HRIS) or Human Resource Management System (HRMS). BambooHR’s clients typically have between 50 and 500 employees and have outgrown the ability to use spreadsheets to track and manage their employee information.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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