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Basecamp is a project management tool that offers a variety of customer service options. It was founded in January 1999 and is based in Chicago, Illinois, the United States.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Basecamp
could have used journy.io
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