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Base is the first-ever platform built for assistants and the executives they support, all managed in a dedicated workspace where updates from the tens of tools assistants live in daily can be organized and distributed to executives in an elegant, efficient, and reliable way.Through our platform, assistants have access to the tools they need to spend their time on scaling high-velocity growth for businesses, putting upwards of 20% productivity back into their workweek. This increase in productivity has allowed assistants to focus on supporting their executives in more strategic ways, like providing progress to executive OKRs (Objectives and Key Results) and aligning their success to that of their executive.We've seen assistants who use Base in this way future-proof their role by aligning their efforts to company revenue. In one use case, an EA influenced 12% of their organization's annual conference revenue target.Base launched in 2019 out of High Alpha Venture Studio, with a $2.6M funding round led by Matchstick Ventures with participation from Revolution's Rise of the Rest Seed Fund, High Alpha Capital, and Slack Fund.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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