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The Citizen Development platform Betty Blocks is all about empowering a new generation of developers and breaking the boundaries of technology for business innovation. We support citizen developers, help organizations innovate, and challenge assumptions of what a no-code platform can achieve. Build complex enterprise-grade applications: surprisingly easy, fast and fun. From mobile apps to (customer) portals to back office management and everything in between. The Betty Blocks platform's ease of use supports every size or complexity of your app. Go as far as you like, the easiest way possible.100% in the cloud. 100% no-code. 100% innovation-driven.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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