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BlazeMeter provides a service that allows users to test the performance of their web and phone applications, websites and APIs, using cloud-computing resources and on premise services. BlazeMeter’s agile platform is compatible with open source tools such as Apache JMeter and Selenium. The innovative platform significantly simplifies continuous testing throughout the continuous delivery process by providing developers easy integration with their native development environment, unlimited on-demand performance testing capacity, sophisticated results analysis and distributed testing across multiple geographic locations. More than 50,000 users, many from leading Fortune 2,000 companies such as Adobe, Cubic Corporation, DirecTV, Disney, Pfizer, Thomson Reuters and Walmart, rely on BlazeMeter for their performance testing needs. Founded in 2011, the company is headquartered in Mountain View, California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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