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Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls. Box provides more than 8 million users with secure cloud content management and collaboration. Box platform "allows personal and commercial content to be accessible, sharable, and storable in any format from anywhere." It also helps businesses of all sizes in every industry securely access and manages their critical information in the cloud.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Box
could have used journy.io
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