journy.io PLG Index Drive Product-led Growth

Drive Product-led Growth
like the Best

Boldly do what others have done before.
BrowserStack

BrowserStack

http://www.browserstack.com
Product-led
Sales-led
Founded
Ireland

,

2011
Industry
internet
Employees
1100
Community Building

Video Content

Community

Podcast

Newsletter

What is

BrowserStack

?

BrowserStack is a California-based cloud platform that allows developers to test websites and smartphone applications.

BrowserStack

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

BrowserStack

could have used journy.io

Run conversion playbooks on most promising accounts and users

Discover the best PQAs/PQLs and automate outreach at the best possible time.

Start conversations, based on platform behaviour (B2B)

Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.

Run churn prevention playbooks on declining accounts

Pro-actively reach out to those accounts that drop usage and are struggling with essential features.

Set up journy.io
in under one hour

Create your free account and start driving a product-led growth strategy with the tools you're already using.

Get Started 
1
Connect Sources & Destinations
One-click integration with Segment, Intercom, HubSpot, Salesforce, Zoho, Stripe, Chargebee, Close, customer.io, Slack, Discord, and many more...
* Native connection to your platform requires SDK integration.
2
Gather & Sync PLG Intelligence
Analyse and auto-detect signals that most impact conversion, expansion & churn flows, and get actionable PLG scores. Sync all those back to your connected apps.
* No coding required.
3
Turn signals into playbook actions and inbox cases
Create and fine-tune engagement playbooks for maximum goal conversion. Add cases for supervised outreach.
* No coding required.
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