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Buildkite helps you ship your software faster and more reliably, with testing and deployment tools that work for all of your software projects – whether you build mobile apps, backend applications, or custom hardware.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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