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Buildout

Buildout

http://www.buildout.com
Product-led
Sales-led
Founded
United States

,

2010
Industry
real estate
Employees
110
Community Building

Video Content

Community

Podcast

Newsletter

What is

Buildout

?

Buildout, the leading end-to-end solution for marketing commercial real estate listings, empowers brokerages across the nation to showcase their brand and grow their business. The cloud-based solution provides unique time saving benefits by automating the document creation process and streamlining everything else involved in listings properties. The software enables brokerages to become leaders in their markets and grow faster.

Buildout

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

Buildout

could have used journy.io

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