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Buoyant makes applications faster, safer, and more reliable. They are a small startup founded by senior ex-Twitter infrastructure engineers. They are well-funded and backed by some of the world's best investors. At Twitter they built the operating platform that helped conquer the Fail Whale—now their goal is to provide those same capabilities to every company.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Buoyant
could have used journy.io
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