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Carta is a transfer agent for private companies that enables seed-stage to pre-IPO companies to manage equity electronically with the participation of their shareholders, employees, auditors, and legal counsel. It digitizes paper stock certificates along with stock options, warrants, and derivatives to create a real-time image of who owns what at a startup. Carta receives funding from a group of investors, including Draper VC, Expansion VC, k9 Ventures, Elefund, Subtraction Capital, Scott Banister, XG Ventures, Kima Ventures, Andy Palmer, and Structure Capital. It was founded by Manu Kumar and Henry Ward in 2012 as eShares, Carta is based in Mountain View, California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Carta
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