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ClickGUARD is the world's most advanced click fraud protection platform dedicated to providing PPC advertisers with complete click source transparency and the controls to avoid waste. We protect, monitor, validate, and optimize client's PPC campaigns against a wide range of fraudulent, malicious, non-converting and unwanted clicks that drain precious advertising dollars.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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