Drive Product-led Growth
like the Best

Boldly do what others have done before.
ClickUp

ClickUp

https://clickup.com
Product-led
Sales-led
Founded
United States

,

2016
Industry
computer software
Employees
882
Community Building

Video Content

Community

Podcast

Newsletter

What is

ClickUp

?

ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate. ClickUp is trusted by millions of users and over 100,000 teams at the world's best companies like Google, Airbnb, Uber, and Nike.

ClickUp

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

ClickUp

could have used journy.io

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