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Cloudera delivers an Enterprise Data Cloud for any data, anywhere, from the Edge to AI.Cloudera was founded in 2008 by some of the brightest minds at Silicon Valley’s leading companies, including Google (Christophe Bisciglia), Yahoo! (Amr Awadallah), Oracle (Mike Olson), and Facebook (Jeff Hammerbacher). Doug Cutting, co-creator of Hadoop, joined the company in 2009 as Chief Architect and remains in that role. Today, Cloudera has more than 1,600 employees. They have offices in 24 countries around the globe, with their headquarters in Palo Alto, California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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