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Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online. Its online platforms include Cloudflare CDN that distributes content around the world to speed up websites, Cloudflare optimizer that enables web pages with ad servers and third-party widgets to download Snappy software on mobiles and computers, CloudFlare security that protects websites from a range of online threats including spam, SQL injection, and DDOS, Cloudflare analytics that gives insight into website’s traffic including threats and search engine crawlers, Keyless SSL that allows organizations to keep secure sockets layer (SSL) keys private, and Cloudflare applications that help its users install web applications on their websites. Lee Holloway, Matthew Prince, and Michelle Zatlyn founded Cloudflare in 2009, with its headquarters in San Francisco in California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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