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CloudTruth is a unified configuration management company that unifies access and visibility into companies’ infrastructure, application and secrets configuration data. By leveraging CloudTruth’s API, CLI and GUI, developers can manage their parameters, templates, environment variables and secrets, all from one central location, while still using their existing tools. Software developers and CloudOps teams rely on CloudTruth to ensure uptime, security and team velocity. Visit cloudtruth.com.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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