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Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database on the planet. We help companies of all sizes — and the apps they develop — scale fast, survive anything, and thrive everywhere.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Cockroach Labs
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