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Cognism is an end-to-end sales-acceleration solution that provides sales organizations with a more efficient way to prospect. Delivered as a software service (SaaS), with its unique data asset and compliance engine, Cognism is helping to enrich CRM records, stream leads into the funnel and is using artificial intelligence to surface opportunities and identify customer trends. The company is a pure AI sales technology company that generates prospect data at scale, cleaning and enriching it, helping sales teams to grow and scale across all levels of the sales process. Cognism using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deliver new revenue. It integrates seamlessly with all major CRM and Email Service systems. They use it to manage their database and provide high-quality, real-time B2B data to their clients. Cognism was founded in 2015 and is headquartered in London, England, UK, with offices in USA, Macedonia and Croatia.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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