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Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams. The company's platform offers an open-source technology that acts as a real-time, fault-tolerant and highly scalable messaging system, enabling companies to move data from isolated systems into a real-time data pipeline where they can act on it immediately.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Confluent
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