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Contentful helps digital teams assemble content and deliver experiences, faster. Our open and flexible content platform adapts to how digital builders work to meet business goals through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across devices and channels, so they can worry less about content maintenance and more about their customers.With offices in hubs including Berlin, San Francisco and Denver, and a global team distributed across every time zone, we help thousands of businesses across the spectrum of digital maturity to move fast and meet customer demands. Contentful supports IKEA, Vodafone, Electronic Arts and over 30% of the Fortune 500 to deliver market-leading digital experiences at scale through every stage of the customer journey.As stated in the Forrester Wave™: Agile Content Management Systems (CMSes) Q1 2021 report, Contentful has "a well-articulated vision for helping companies become digital first, plus the capabilities to help them get there."
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Contentful
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