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Couchbase is a NoSQL vendor that develops Couchbase Server, an open-source, NoSQL, document-oriented database optimized for interactive applications. Couchbase’s NoSQL mobile solution is comprised of Couchbase Server, Couchbase Sync Gateway, and Couchbase Lite, a lightweight NoSQL database designed for the device. Couchbase's mission is to be the NoSQL database that revolutionizes digital innovation. The platform provides unmatched agility and manageability – as well as unparalleled performance at any scale – to deliver ever-richer and ever-more-personalized customer experiences. Built with the most powerful NoSQL technology, Couchbase was architected on top of an open source foundation for the massively interactive enterprise.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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