Drive Product-led Growth

Drive Product-led Growth
like the Best

Boldly do what others have done before.

Coursera

https://coursera.org

Product-led

Sales-led

Founded

United States

,

2012

Industry

computer software

Employees

3424

Community Building

 Video Content

 Community

 Podcast

 Newsletter

What is

Coursera

?

Coursera is an online education company that serves over 20 million registered learners by partnering with 140 of the world’s best universities and education institutions. On Coursera, anyone, anywhere can access over 1,000 online courses and Specializations in dozens of fields in order to achieve meaningful career, educational, and personal enrichment goals throughout their lives. The company was founded in 2012 and is headquartered in Mountain View, California.

Coursera

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

 Free Trial

 Offer Demo

 Download/Install

 Open source

 Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Coursera

could have used journy.io

Run conversion playbooks on most promising accounts and users

Discover the best PQAs/PQLs and automate outreach at the best possible time.

Start conversations, based on platform behaviour (B2B)

Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.

Run churn prevention playbooks on declining accounts

Pro-actively reach out to those accounts that drop usage and are struggling with essential features.

Set up journy.io
in under one hour

Create your free account and start driving a product-led growth strategy with the tools you're already using.

Get Started 

Connect Sources & Destinations

One-click integration with Segment, Intercom, HubSpot, Salesforce, Zoho, Stripe, Chargebee, Close, customer.io, Slack, Discord, and many more...

* Native connection to your platform requires SDK integration.

Gather & Sync PLG Intelligence

Analyse and auto-detect signals that most impact conversion, expansion & churn flows, and get actionable PLG scores. Sync all those back to your connected apps.

* No coding required.

Turn signals into playbook actions and inbox cases

Create and fine-tune engagement playbooks for maximum goal conversion. Add cases for supervised outreach.

* No coding required.

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