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Criteria develops a Saas-based pre-employment testing service that features aptitude, personality, and skills tests. Employers use HireSelect to streamline their hiring process, reduce turnover, and hire more productive employees. The company has over 3,500 subscribers in a variety of industries. Criteria's Scientific Advisory Board includes psychologists, psychometricians, and statisticians from Harvard University, Penn State University, the Wharton School, and Stanford University.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Criteria Corp
could have used journy.io
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