Drive Product-led Growth
like the Best

Boldly do what others have done before.
Criteria

Criteria

http://www.criteriacorp.com
Product-led
Sales-led
Founded
United States

,

2006
Industry
computer software
Employees
200
Community Building

Video Content

Community

Podcast

Newsletter

What is

Criteria

?

Criteria is a talent success company that helps organizations make more objective, evidence-based talent decisions that both reduce bias and drive outcomes. Our world-leading tools include a comprehensive suite of rigorously validated assessments and decision-making tools that highlight the potential in every job candidate while providing an experience that candidates love. We take a scientific approach to every product we build by rigorously validating for results, ensuring transparency, and designing a human-focused solution that drives best practice hiring. Our enduring mission is to create a fairer, more robust and more efficient talent selection process. One that reduces the risk of bias and gives everyone an equal opportunity to prove their worth and value.

Criteria

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

Criteria

could have used journy.io

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