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Crossbeam is the world's first and most powerful partner ecosystem platform. We act as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure.Ecosystem is Everything.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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