Drive Product-led Growth
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Customer.io

Customer.io

http://www.customer.io
Product-led
Sales-led
Founded
United States

,

2012
Industry
internet
Employees
190
Community Building

Video Content

Community

Podcast

Newsletter

What is

Customer.io

?

Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. Impersonal messages lead to bad experiences. That's why we use real-time data to help you deliver the right message, exactly when it's needed — like sending an event reminder over SMS or the perfect onboarding email.Our robust platform enables you to:- Automate your product messaging, with the ability to build, test, and send messages from one platform. - Create and manage newsletters, transactional messages, and behavioral messages - Do more with your behavior and data -- connect our powerful segmentation and automation engine with other apps to drive user behavior and save time. Learn more: https://customer.io

Customer.io

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Customer.io

could have used journy.io

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