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Cypress.io develops a front-end automated testing application for running unit and integration tests in a browser. The company offers The Cypress Test Runner, a test engine that combines existing testing tools with a graphical user interface to monitor and debug tests. The company's dashboard service is an optional web-based companion that records test runs in continuous integration to understand failures and share results with the team, allowing a more powerful way of writing and running tests. Cypress.io was founded on 2015 and is headquartered in Atlanta, Georgia.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Cypress.io
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