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Cyral was founded just as the adoption of SaaS databases, pipelines and data warehouses hit a tipping point. The transition to this new data mesh architecture, much like the transition to microservices at the application layer and containers at the infrastructure layer, was further unshackling users and speeding up development. However, embracing these trends made it much harder for security teams to keep track of their crown jewels — their sensitive data.Our founding team comes from the world of databases, compilers, and application proxies. As we watched engineering teams benefit from the same innovations that were creating problems for security teams, we began to envision a solution rooted in providing observability across all endpoints of the modern data mesh -- one that would allow all teams to operate at the highest level of productivity, agility and security.We believed it was time to build not just a modern cloud security service, but also a modern cloud security company. One that all technologists and engineers would want to work with. It was from this conviction that Cyral was born.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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