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Dashlane is a web and mobile app that simplifies password management for people andbusinesses. We empower organizations to protect company and employee data, whilehelping everyone easily log in to the accounts they need—anytime, anywhere.A better digital future starts with secure access.Our team in Paris, New York, and Lisbon is united by a strong sense of community andpassion for improving the digital experience. Over 15 million users and 20,000 businesses in180 countries use Dashlane for a simpler and safer life online.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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