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data.world makes it easy for everyone—not just the "data people"—to get clear, accurate, fast answers to any business question. Our cloud-native data catalog maps your siloed, distributed data to familiar and consistent business concepts, creating a unified body of knowledge anyone can find, understand, and use. In addition to our enterprise product, data.world is home to the world's largest collaborative open data community. It's where people team up on everything from social bot detection to award-winning data journalism. We continuously use what we learn from this community to improve the enterprise product, and vice versa. Our team co-created the Manifesto for Data Practices, the most effective, ethical, and modern approach to data teamwork. More people signed the Manifesto for Data Practices in its first year than signed the Agile Manifesto in its first two years combined.data.world is an Austin-based Certified B Corporation founded by serial entrepreneurs from Bazaarvoice, HomeAway, Indeed, and Trilogy. CNBC selected data.world for its Upstart 100 list of startups "on the path to becoming tomorrow's household names," and the Austin Business Journal has named us a Best Place to Work for three years running.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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