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Databox is an application that operates as a personal data assistant for businesses. It pulls all users data into one place, so they can track performance and discover insights in real-time. Databox is a winner of AP Best Big Data Startup Award. It was founded in 2012 and is headquartered in Cambridge, Massachusetts.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Databox
could have used journy.io
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