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DataDome is a SaaS bot protection solution for e-commerce and classifieds businesses. DataDome offers real-time AI protection against all OWASP automated threats, including credential stuffing, layer 7 DDoS attacks, SQL injection & intensive scraping. The solution deploys in minutes on any web infrastructure, without changing the existing architecture. It runs anywhere, in any cloud, and is compatible with multi-cloud and multi-CDN setups. DataDome runs on autopilot and takes care of all unwanted traffic so its users don’t have to. They still remain in full control and can monitor detection and customize responses, thanks to the industry’s most comprehensive dashboard. DataDome’s cybersecurity technology protects 10 000+ eCommerce and Classifieds domains from all over the world, including TripAdvisor, Rakuten, Kurt Geiger, ClassMates, BlaBlaCar and Adevinta.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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