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Descript builds simple and powerful collaborative tools for new media creators: podcasters, YouTubers, journalists, and more. Their software allows you to edit audio or video simply by editing a text transcript — cut, paste, and delete — and Descript edits the audio or video to match.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Descript
could have used journy.io
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