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Dialpad is where work comes together—one, beautiful workspace for anywhere communication & collaboration. Dialpad has built groundbreaking and truly unified products, including the industry's most innovative business phone system, unlimited text and team messaging, one-click video meetings, and an AI contact center—all powered by the most advanced communications AI in the world. Customers include WeWork, Uber, Motorola Solutions, Domo and Xero. Investors include Amasia, Andreessen Horowitz, Felicis Ventures, GV, ICONIQ Capital, Salesforce Ventures, Scale Venture Partners, Section 32, Softbank and Work-Bench.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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