Drive Product-led Growth
like the Best

Boldly do what others have done before.
Docker

Docker

https://docker.com
Product-led
Sales-led
Founded
United States

,

2013
Industry
computer software
Employees
445
Community Building

Video Content

Community

Podcast

Newsletter

What is

Docker

?

Docker helps millions of developers efficiently and collaboratively build, share, and run applications. The Docker collaborative application development platform provides developers with an unmatched experience for an integrated, reliable, and secure workflow—accelerating app delivery from code to the cloud. Through a combination of the world’s largest marketplace of trusted content and integrations with leading tools, Docker allows teams to rapidly create modern applications.

Docker

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Docker

could have used journy.io

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