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DocuSign operates a cloud-based electronic signature platform that helps small- and medium-sized businesses, enterprises, and individuals collect information, automate data workflows, and sign on various devices. The company’s platform automates manual and paper-based processes that allow users to manage various aspects of documented business transactions, including identity management, authentication, digital signature, forms and data collection, collaboration, and workflow automation and storage. The company also provides training and support services. Its platform serves the sales, human resources, finance, information technology, operations, legal, marketing, facilities, support, product management, and procurement departments in the financial services, healthcare, technology, higher education, insurance, real estate, life sciences, and government sectors in the United States and internationally. DocuSign was incorporated in 2003 and is based in San Francisco, California with additional offices in London, Sydney, Sao Paulo, and Dublin.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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