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Dropbox provides secure file sharing, collaboration, and storage solutions. It aims to unleash the world’s creative energy by designing a more enlightened way of working. 500 million registered users around the world use Dropbox to work the way they want, on any device, wherever they go. Founded in 2007 by Drew Houston and Arash Ferdowsi, Dropbox is headquartered in San Francisco, California. Moreover, the company has more than 12 offices around the world, with locations in San Francisco, Austin, Dublin, Herzliya, London, New York, Paris, Seattle, Sydney, Hamburg, Washington DC, and Tokyo.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Dropbox
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