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Duo Security provides a cloud-based access protection solution for companies and organizations worldwide. Clients use its solution for adaptive authentication, BYOD (bring your own device) security, cloud security, endpoint security, mobile security, and two-factor authentication. Duo Security also offers Duo Managed Service Provider (MSP), a program that provides MSPs with tools to protect their customers from data breaches. Clients can deploy its technology to protect users, data, and applications from breaches, credential theft, and account takeover. Duo Security serves education, financial services, healthcare, legal, retail, and technology industries. Dug Song and Jonathan Oberheide founded Duo Security in 2009, with its headquarters in Ann Arbor in Michigan and offices in San Mateo in California, Austin in Texas, and London in England.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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