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Dynatrace is an American technology company that produces a software intelligence platform based on artificial intelligence to monitor and optimize application performance, development and security, IT infrastructure, and user experience for businesses and government agencies throughout the world.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Dynatrace
could have used journy.io
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