Drive Product-led Growth
like the Best

Boldly do what others have done before.
Earny

Earny

http://www.earny.ch
Product-led
Sales-led
Founded
Switzerland

,

2021
Industry
financial services
Employees
10
Community Building

Video Content

Community

Podcast

Newsletter

What is

Earny

?

Earny simplifies & automates payroll for Startups and SMEs throughout Switzerland. We give SMEs, employees & accountants each their own tailor made profiles to share data and run payroll in less than 10 minutes. You don't have to be an expert to run payroll with Earny. We created logic and use simple terminology to make payroll understandable. Modernize your payroll today. Join Earny.

Earny

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Earny

could have used journy.io

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